In 2005 pharrell williams,one half of the Grammy winning production team the neptunes.Along with his manager robert
walker.Partnered with japanese fashion icon nigo(founder of the highly successful A Bathing Ape/Bape Brand) to launch two lines of luxury clothing.Billionaire Boys Club and Ice Cream.
Pharrell is one of the most successful and prolific music producers his time.Producing and appearing as a vocalist on hits for artists such as: Beyonce,Justin Timberlake,Gwen Stefanl,Jay Z.Usher,Nelly and Snoop Dogg.Pharrell has also become a fashion icon in his own right:he was named best dressed man of 2005 by esquire magazine.Pharrell was
the face of Louis Vuitton's 2006 paint ad campaign and along with nigo designed the millionaire line of sunglasses for Louis Vuitton.In 2007,pharrell became involved at live earth in rio de janeiro,Brazil in front 500,000 people to help raise awareness for the global climate crisis.
The Billionaire Boys Club and Ice Cream brands are focused on High-end luxury sportswear.The lines consist of T-shirts,polos,sweatshirts,knits,denim,suits and shirts;outerwear in leather,down,cotton,and technical
fabrics;hats,sneakers,underwear,socks and accessories.The items are produced in very limited quantities.Using only
the highest quality materials and are manufactures in Japan.The brands are known for their bright colors.Innovative patterns.And are credited for the introduction of the "All Over print" sweatshirts.
BBC and Ice Cream opened its first flagship store in Tokyo,Japan in 2005 and will be opening stores in New York and Hong Kong in the fall of 2007.The brands are very exclusive and are only available in approximately forty stores worldwide including barney's New York flagship and co-op stores.Fred segal in santa monica.Colette in Paris,and other high end boutiques around the world.
BBC and Ice Cream's customer base is largely male,between 16-30.The clientele is very diverse,from college students to corporate executives,professional athletes,actors and musicians.The unique style of the lines draws people from all walks of life.
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Billionaire Boys Club is a clothing brand established by Pharrell Williams of The Neptunes in collaboration with Nigo, who is best known for his brand A Bathing Ape. Billionaire Boys Club and Ice Cream are not easy to purchase, they are produced in limited numbers in Japan, and only available from a handful of retailers around the world. Billionaire Boys Club is also based in line with Ice Cream Footwear, a brand of shoe designed by Pharrell and produced by Reebok. As you may have searched online, you will know their is an abundance of fake BBC/Billionaire Boys Club and Ice Cream products.
Their was some confrontations between Pharrell Williams and Reebok. Reebok believed that they would launch the Ice Cream sneakers along with the clothing, the sneakers made it, the clothing line was postponed and all projects came to an end in 2004-2005. Late 2005, the Ice Cream clothing line was born under their sister company A Bathing Ape. The Flagship store is in Japan while other places in the world like the United States, Canada and Europe able to sell items in their stores.
Aside from the clothing line, BBC (billionaire boys club), Pharrell has also created his own skateboard team. The team is called Team Ice Cream; they have been creating several videos and are currently working with Tony Hawk in hopes of joining the X Games tour. Pharrell feels that being associated with the X Games will allow for his team to be noticed and help with the promotion of his clothing line. His clothing line entails everything from shoes, jeans, t-shirts, polo¡¯s, sweatshirts, and jackets. There are only 20 stores in the United States that carry his label, the stores cover from coast to coast, including cities like New York, Miami, Los Angeles, and Honolulu.
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